The marketing agency model for startups is broken because their services usually revolve around platform-specific optimizations. There’s no longer as much to be gained by growth-hacking techniques. I have never seen any of these changes transform a startup into a larger business...

Apple, Snapchat, BeReal, reMarkable... Every successful startup owns a big message or idea. How you communicate your product is important. Very important. Communicating your product goes way beyond features and benefits. You need a big idea. “But, I don’t buy ideas. I buy solutions to my problems.” Are you sure? ...

The more you look at what your neighbor is doing, the more you start to look like them. Even if you start with something small like purchasing the same pants they purchased, over time you will end up copying them more and more, and end up looking like their semi-clone. Look at how people shop in big cities. Usually following the same clothing trends...

Your landing page is beautiful, but it converts ad traffic at a 2.64% rate. Let’s face it: Ads are the best customer acquisition channel for startup companies. It is predictable and scalable. The problem? Ads have become SUPER expensive. You can’t really make ads cheaper…

One perfect example of this is VW and how they approached selling German cars in the US shortly after World War II. At that time, Americans had a negative view of anything made in Germany. They were into MUSCLE CARS and BIG CARS made in the US, so VW’s cars (like the Beetle) were at a huge disadvantage...

Ads are the best customer acquisition channel for startup companies. Period. They offer predictability, scalability, and the ability to attract new customers on autopilot. The problem is that ads have become SUPER expensive. And you can’t really make them cheaper, but…