Working with Ratio can be divided into two main parts:

1. Positioning & Messaging: Communicating your product effectively is crucial. It goes beyond merely listing features and benefits; you need a compelling big idea or message. Every successful startup owns a big idea or message.

2. Customer Acquisition / Growth: We take your big message and transform it into a high-converting landing page and ads. Our goal is to execute predictable, scalable, and profitable customer acquisition ad campaigns.

How you communicate your product is crucial. Communicating your product goes way beyond features and benefits. You need a big idea. “But, I don’t buy ideas. I buy solutions to my problems.” Well, different companies will sell you various solutions to your problem, and you will end up buying the product that tells the most compelling story. We buy stories, which is the way ideas are conveyed (We also buy based on price, but that’s a risky path to take because the winner ends up losing).

Big ideas open up new markets. Every successful startup owns a big message or idea. A big idea is more than a slogan, a mission statement or 2-3 fancy words strung together; it's a story—a narrative with a proper structure, backed by evidence and a branding layer—that you convey to the world.

A big idea is also powerful for conversion rates. Frequency, the constant exposure to the same concept, drives conversions. We consistently convey your big idea/message through your ads and landing page, increasing frequency and favoring conversion. This is why at Ratio, we're able to build landing pages that convert 10%+ of cold ad traffic into paying customers, which is key to making ads profitable.

Every big idea is based on a community's worldview. I’m sure you have read Peter Thiel’s "Zero to One." Well, big ideas are based on what Thiel would call a ‘secrets’. To find these secrets, we conduct in-depth market research, infiltrate communities, conduct interviews, and more. A big idea is more than 2-3 fancy words put together: It is a story with a proper structure, branding, and proof (stats, data, studies, etc.).

Paid ads are by far the best, most scalable, and predictable way to acquire new customers for a startup company. The problem is that it has become SUPER expensive. Our goal is not just to burn money, but to run profitable ad campaigns.

To run profitable ad campaigns, we do two things:

1. Build a High-Converting Landing Page: You can’t really make ads cheaper, but you can 10x your landing page conversion rate. At Ratio, we’ve built landing pages with conversion rates of 10%, 25%, and even 40% for startups because we deeply understand what drives conversion.

2. Utilize Sales Intelligence Software Tools: These tools allow us to turn visitors who don’t buy into customers via email campaigns, maximizing the effectiveness of your ad spend (email campaigns are included in the service).

It's important to acknowledge that there are occasions when making ads profitable becomes challenging. However, at Ratio, we guarantee that we won't merely squander funds on ads. We are committed to ensuring that your Customer Acquisition Cost (CAC) remains as low as possible.

You can hire us for Customer Acquisition/Growth on a month-by-month payment basis, which includes Positioning & Messaging, for free. Alternatively, you can acquire Positioning & Messaging independently for a one-time payment.

How you communicate your product is crucial. It goes beyond merely highlighting features and benefits. Big ideas have the power to open up new markets. The marketing agency model for startups is flawed because their services often center around platform-specific optimizations. There's diminishing returns from relying solely on growth-hacking techniques.

Everyone else is consuming the same information you are. Once someone identifies that Tuesday is the "best" day for launching campaigns, the trend spreads rapidly. Suddenly, your audience's feeds and inboxes are inundated with campaign launches on Tuesdays, causing your company to get lost in the noise.

This is what #NoMarketing is all about. While you'll still be running ads, the focus shifts to developing what makes your company truly unique—your big idea. It's not about tweaking the timing of your posts or adding extra options on your landing page. #NoMarketing is for founders daring enough to be disruptive, aiming not only to build a startup but to lead a new market.

At Ratio, we turn startups into Micro-Monopolies. We define a Micro-Monopoly as a company that sells more than just features and benefits but a unique big idea. Because today, big ideas are markets. Every successful startup owns a big idea.

A Micro-Monopoly benefits from market leader status: low Customer Acquisition Cost (CAC), profitability, high prices, funding, and lack of competition. It is a one-of-a-kind company that naturally attracts customers and investors.

We transform startups into Micro-Monopolies through in-depth market research, messaging, positioning, storytelling, and profitable customer acquisition advertising campaigns.

The marketing agency model for startups is broken because their services usually revolve around growth-hacking tricks. While some agencies may help you discover your big idea or message, they may struggle to translate that into high-converting landing pages and profitable ads.

On the other hand, you have the typical “Facebook ads agency”, but these agencies are often overly focused on platform-specific optimizations.

That’s why Ratio and the #NoMarketing philosophy exist. We are a marketing company that offers in-depth market research, messaging (big idea), and profitable ad campaigns.