LeadPipe is an advanced sales intelligence tool designed to seamlessly convert website visitors into leads using a simple website code. It provides valuable information such as names, emails, time spent per page, and more from your website visitors, all without requiring opt-ins or purchases. LeadPipe offers superior functionality compared to a big competitior generating $20 million annually.

During our research, we identified a critical issue: the industry's damaged reputation due to domain damage and spam from other brands, resulting in widespread customer skepticism.

Rather than directly challenging the established $20 million company, we adopted a different strategy. Our goal was not to create a tool solely for data extraction and sales but to redefine the customer journey and foster meaningful connections based on value—a new concept we called Midbound Marketing. We proposed developing a digital school to educate users on turning leads into loyal customers—an initiative we named LeadPipe University.

Instead of competing solely on features or pricing, we introduced innovative ideas to tap into new markets. Our approach was to pioneer the Midbound Marketing sector using LeadPipe as the core solution.

To support our strategy, we crafted a highl-converting landing page based on three key conversion principles:

1. Focus on one compelling idea

2. Minimize choices for simplicity

3. Ensure readability and clarity

We promoted this landing page through targeted advertising and implemented Midbound marketing campaigns. This approach delivered a Return on Ad Spend (ROAS) of 2.5x from the first month. Today, we even leverage LeadPipe to integrate Midbound Marketing strategies into our clients' campaigns, optimizing their advertising performance and overall results.