From $3k MRR to 58k MRR in 90 days

Here's How

The founders of Ivy Cosmetics faced challenges selling their anti-aging product in a crowded market filled with similar claims. They received negative feedback on their advertising due to using familiar promises like "remove wrinkles and improve skin within 30 days," which customers found unconvincing and overused.


Consumers expressed skepticism and frustration on their ads commenting things like: “I’m tired of hearing these insane claims that can’t be backed by research, I’ve heard this same pitch many times before, how can you prove this actually works, I used a similar product in the past and it didn’t work." Recognizing this sentiment, we decided to change our messaging approach.


We tested different messages and landed on a new message: “Anti-aging products can’t turn back time. They are all BS, and honestly, ours doesn’t make you look 20 years younger either. We can’t solve your aging skin, but our instant lift can pause some of your wrinkles for 8 hours.” (the product worked by stretching the skin for about 8 hours).


Our approach was honest and direct, highlighting the product's capabilities without exaggeration. By acknowledging the industry's reputation for unrealistic claims, we positioned Ivy as a refreshing alternative.


Our approach was playful and honest, stating exactly what our products did and nothing else. We also used the industry’s bad reputation to our advantage, talking about how no cream could actually make you look 20 years younger. After we took this approach, Ivy's sales shot from a few thousand dollars a month to almost $60k/month within two months of the rebrand.

It’s Not For Boring Founders

NoMarketing is for founders bold enough to be disruptive, aspiring not only to build a startup but to lead a new market.

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From $3k MRR to 58k MRR in 90 days

Here's How

The founders of Ivy Cosmetics faced challenges selling their anti-aging product in a crowded market filled with similar claims. They received negative feedback on their advertising due to using familiar promises like "remove wrinkles and improve skin within 30 days," which customers found unconvincing and overused.


Consumers expressed skepticism and frustration on their ads commenting things like: “I’m tired of hearing these insane claims that can’t be backed by research, I’ve heard this same pitch many times before, how can you prove this actually works, I used a similar product in the past and it didn’t work." Recognizing this sentiment, we decided to change our messaging approach.


We tested different messages and landed on a new message: “Anti-aging products can’t turn back time. They are all BS, and honestly, ours doesn’t make you look 20 years younger either. We can’t solve your aging skin, but our instant lift can pause some of your wrinkles for 8 hours.” (the product worked by stretching the skin for about 8 hours).


Our approach was honest and direct, highlighting the product's capabilities without exaggeration. By acknowledging the industry's reputation for unrealistic claims, we positioned Ivy as a refreshing alternative.


Our approach was playful and honest, stating exactly what our products did and nothing else. We also used the industry’s bad reputation to our advantage, talking about how no cream could actually make you look 20 years younger. After we took this approach, Ivy's sales shot from a few thousand dollars a month to almost $60k/month within two months of the rebrand.

It’s Not For Boring Founders

NoMarketing is for founders bold enough to be disruptive, aspiring not only to build a startup but to lead a new market. Limited spots are available. Next opportunity will be in six months. Apply now!

Team

FAQs

Blog

Terms

hello@ratiofellowship.com

Get updates on special events and receive marketing tips every week

© Ratio Fellowship

All Rights Reserved.