You can use ChatGPT… unless you want landing pages packed with painful clichés like “supercharge your sales.” At the end of the day, copywriting and content are about human connection, and ChatGPT lacks humanity.

Hiring freelancers lacks brand alignment. With Ratio, we start by creating your Brand Messaging Playbook, ensuring all your copy and content are aligned with your brand.

The annual cost of hiring a full-time, senior-level copywriter and content writer is $100K each, not including benefits (and good luck finding candidates at the caliber you need!). That easily translates into at least $200K in expenses for fully vetted, trained, and managed team members. Aside from that, you may not always have enough work to keep them busy at all times, so you're stuck paying for time you aren't able to utilize. With our monthly plan, you can pause and resume your subscription as often as you need to ensure you're only paying your content team when you have work available for them.

Ratio is human, brand-aligned, and affordable—perfect for tech companies looking for top-quality, consistent messaging across all channels.

Once subscribed, you're able to add as many requests to your queue as you'd like, and they will be delivered one by one.

On demand means there’s no cap on the amount of work we deliver, or the time and effort we put into your business. However the one-at-a-time policy means that at most you’ll get 15-20 requests in per month.

The idea isn’t “all you can eat”—the idea is you get a consistent flow of high quality copy and content. Let us crush your most crucial, high-stakes, and urgent communication priorities.

Ratio offers a ton of flexibility in how you make a request via your private client dashboard. Many do so directly via their dashboard, others prefer sharing Google docs or even recording a brief video or voice memo for those who prefer to leave all the writing to us. Basically, if it can be linked to or shared, it's fair game.

Provide us with the idea of what you want us to write about and its goal, and we'll craft it to be as persuasive, informative, or entertaining as possible with the right words and structure.

No worries! Leave feedback on the piece—you’ll have unlimited revision cycles to make sure you’re 100% satisfied.

Content will land for your review in around 48 hours or 2 business days. For shorter pieces of content like a social post (<1,000 words), you can expect a full draft for review. For longer pieces of content (like a newsletter), you can expect to review a working draft of at least 1,000 additional words every 48 hours.

There are five main reasons why:

1. This is the only deliverable we provide, allowing repeatability efficiencies.

2.Thanks to our evergreen Brand Messaging Playbook, we rarely need to check with you—we just do the work, revising as needed.

3. Keeping delivery async saves both sides time and safeguards the precious driver of growth: momentum. The only way we communicate is through async tools like our platform and Slack.

4. We use AI to automate busywork and accelerate ideation (but never to write).

5. We don't handle strategy. You provide us with a draft, idea, description or even short video of what you want us to write about, and we'll find the right words and structure to make it as persuasive, informative, or entertaining as possible (content strategy service add-on coming soon).

Best in class. Full stop. Our writer evaluation process is no joke—for every thousand writers we vet, less than 1% qualify for our team. Our secret sauce is assembling the best copywriting and content team in the business, all for your gain. It’s what we hang our hat on. And yes, our writers are from the US and are native English speakers.

Yes. AI is actually a key part of our ability to deliver quickly. In most cases, we utilize it to help us get up and running. We utilize it to empower our human capacity, but never for delivery.

The Brand Messaging Playbook is a comprehensive document that outlines the key elements of your brand's communication strategy. It serves as a guide for creating consistent, cohesive, and effective messaging across all marketing and communication channels.

While we usually sell it separately for $4,000, it's completely free and included with your subscription.

Companies looking for a brand messaging playbook can subscribe to get it for free, making the first month worth it.

Why free? Because we hope that once you've received it and need brand-aligned copy and content, you'll make unlimited requests to us. Or you can just take your playbook and go—it's fine with us.

Consistency is crucial from an advertising and content perspective because it generates what turns strangers into paying customers: frequency. That's why they say that "the money is in the follow-up," and why retargeting ads are so powerful (they increase frequency).

Ratio helps you be unique and consistent with your messaging across all platforms and communications, increasing frequency and driving growth.

Fine by us. You can pause your subscription when finished, and resume when you have additional content needs.

We understand you may not have enough content work to fill up the entire month. Maybe you only have one or two content requests at the moment. That's where pausing your subscription comes in handy.

 Billing cycles are based on a 31-day period. Let's say you sign up and use the service for 21 days, and then decide to pause your subscription. This means that the billing cycle will be paused and you'll have 10 days of service remaining to be used anytime in the future.

To be considered for our service, you need to join our waitlist. Once you're on the waitlist, we'll schedule a meeting to discuss the service in more detail and assess your eligibility. If there are available spots, congratulations, you're in! If not, we’ll notify you as soon as a spot opens up.

The $60 fee is a nominal charge to ensure we connect with those who are genuinely interested in learning more about or working with us. If, once accepted, you remain on the waitlist for more than 60 days, we'll refund your money.